This lesson introduces you to blogging and why it is an important part of growing your online business – and a money maker!
What is a Blog?
"Blog" is an abbreviated version of "weblog,", a term used to describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other Web sites, usually presented as a list of entries by date posted. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. Many blogs focus on a particular topic, some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author’s daily life and thoughts.
When it comes to building a profitable online business, this is why you should have a blog.
1. By posting frequently to your Blog, you trigger search engines such as Google to scan and index your site. Search engines are always looking for new content so they can provide the most up to date search results for their users. By posting unique content that is dense with key words for your product or service, you increase your likelihood of being ranked higher in search engines and thus prospective customers finding your site. If your blog is a very narrow focus, posting frequently on topics related to that topic helps your site grow in popularity due to better indexing. Narrow focus blogs allow you to better attract your target audience. This is also part of something called niche marketing.
2. As your blog grows in popularity due to better page ranking in search engines, your traffic will grow. Higher traffic means a larger audience is exposed to your products, services and offers. A blog is a marketing machine. For example, if your blog posts are for product reviews, you can integrate order links within your reviews. Or you can include Ads within your blog at the top, bottom or side columns. These can be ads for your own products/services and/ or you can sign up for program like Google’s Ad Sense. This is called Monetizing your blog. You authorize Google to place ads relevant to your content on your blog. When those ads are clicked on you as the referrer, earn revenue. You can also participate in YouTube’s partner program and add YouTube videos to your blog. When those videos are viewed revenue can also be earned.
3. Generating blog content is made easy for you by Worldprofit. We provide you with articles you can post to your blog. You can find these in your Member area, on left menu select MONEY MAKERS than click on ARTICLE DIRECTORY. You can copy and paste those articles to your Blog as long as you are a Silver or Platinum VIP Member. Do not stop there though. Write your own blog copy, post product reviews, review your local restaurants, record a video (or series of topic videos), comment on a news story, offer tips, post your personal thoughts on sports, issues or current events. If you are an expert on a particular topic or industry, share your knowledge to entice new business. Include a resource box at the conclusion of each blog post so you get credit for the post and can draw reference to the business or services you offer. Most blogs includes a Dashboard for control so you can allow commenting, insert categories, key words, add links, images, videos, widgets, calendars, monetize, integrate social media, add RSS feeds, etc.
Keys to Blog Content that increases speed of indexing, ranking and traffic
-Post unique fresh content that is key-word rich (see below)
-Post on time sensitive issues, example breaking news, controversial issues, new product releases for faster scanning
-Descriptive title that include at least one or two of your ideal key words
-Post daily if possible, or as often as you can
-Integrate Ad Sense on your Blog for an advantage with Google
-Add YouTube videos for an advantage with Google
-Reviews and Interviews seem to be a favourite of many search engines, they often get scanned very quickly.
-integrate links to Social Media so readers can easily tweet, share or post your blog posts
What does Key-Word Rich mean?
Key Word Rich means this. Determine the words that people would logically use to search for what you offer. Then make sure you use use those key words within your blog content and ideally in your title. Don’t overdue it, weave those words in naturally not with obvious repetition. Not sure what the best key words are? Type in the keywords at Google that you think are ideal, what comes up in the search results? Is this where you want your site to appear? What words are your competitors using? Review their listing and site to help determine this. You can also set up an Ad Words account with Google, you don’t have to actually proceed with the paid advertising program they offer, but just set the account up and see if you can generate some key word intelligence within their program.
How to get a Blog:
Worldprofit offers two kinds of WordPress Blogs.
The first is a Blog Plugin that we set up but you must add content, maintain and do the updates yourself.
The second type of Blog is a PRE-BUILT Blog and in this type you pick a theme, and we do all the set up, add content and turn it over to you ready to go. Details on both are below.
They are easy to use and a very popular blog format. Blogs are not included in the Silver or Platinum VIP Membership, they are a one time set up fee of $49.95 US or in the case of the Pre-Built Blog are a one time cost of $97.
To learn more about the Blog PLUGIN, in your Member area, on left menu select PLUGINS – BLOGS / CPanel.
To learn more about the PRE-BUILT BLOGS, in your Member area on TOP Menu, select PRE-BUILT BLOGS.
If you decide to purchase a BLOG from Worldprofit, depending on which type of blog you purchase, once your blog is set up for you, in your Member area will be posted a number of bonus tools to help you use and profit from your blog. These services include:
-Training Video for SEP Pressor and Auto Content Cash
-30 Videos – Training Series for WordPress and CPanel
-SEO Pressor Plugin
-SEO Pressor Rank Mover
-Windows Live Writer
To access these, purchase your Blog from the left menu. When your blog is set up you will get a confirmation email. Then on the left menu under Plugins- Blogs/CPanel, click on BLOG. There you will see all the freebies listed above.
and the second type of Blog we offer at Worldprofit, is the Pre-Built Blog
Blogs are a valuable part of your online marketing strategy.
Blogs provide you with the ability to:
-build your list
-market and monetize all your affiliates and business opportunities
-link your soclal networks (YouTube, Face Book, Twitter etc)
-generate key word content for search engine indexing
-tap into niche marketing
-add more sources of income from your online properties
The only problem with traditional style blog is this:
-it’s time consuming to set up
-where do you find content on a regular basis that you have the rights and permission to use
-the blog often resides on someone else’s domain name – not good for you.
-it’s hard for new marketers to sometimes grasp what goes into a blog
To solve these problems while providing our members with the power a blog offers, we recently announced a new Pre-Built Blog Service.
These PRE-BUILT BLOGS SAVE you TIME in setting up your own blog, and have tremendous potential for income generation. Some of you who understand niche marketing and see the value of these have purchased more than one. SMART!
You pick the domain name for your blog, you pick the design theme, and we add all the content for you! It’s instant!
It’s a great way to expand your online properties and keyword content for hungry search engines.
Here are some examples so you can see for yourself.
For anyone new to online marketing or for those who aren’t tech-savvy, these pre-builts are your answer to having your own money-making blog. Everything is already done for you! You have to see these for yourself to understand why this is so awesome.
In a few words: traffic, listbuilding, no work, EASY and another source of potential income.
Some of our Members have purchased more than one Pre-Built Blog and use each for a specific niche and maximize their marketing efforts.
Pre-Bult Blogs are a service therefore there is a cost to cover setup for labour and the hosting. We do that for you for a one time cost.
Here’s how to access the information and cost on PRE-BUILT BLOGS.
—> Within your Member area, on the top menu click on "PRE-BUILT Blogs." There you will find a video that explains everything, answers your questions and shows you how to pick the domain name and design theme of your choice.
In your Member area did you know there are over 164 FREE products to help you with blogging, traffic, marketing and more.
Specifically, for the topic of blogging look for:
Fast Path to Traffic
Magic Affiliate Cash
Massive Article Profits
WordPress Cash Machines
My Blog Announcer
Video Blog Sensation
Bigger Blogging Profits
Home Work: If you want to learn more about NICHE Marketing do a search at Google for this term. Then you will better see how the pre-built blogs described in this lesson are a valuable part of this strategy.
Yours In Success,
George Kosch is co-founder of Worldprofit and has been in business online for over 20 years.